Eve and Boy had its vast stock of beauty products ready for the recent grand opening of its store at the Fashion Island mall in Ram-Indra district.
Chief executive Hiran Tanmit emphasised the chain’s growing prominence as a distributor of multiple beauty brands as the 1,000-square-metre shop opened on the second floor, complete with “smart shopping”.
There are more than 1,000 brands available in 80,000 items – cosmetics, fragrances and much more at prices unavailable anywhere else, Hiran said.
The new store has a modern design in black and pink and the concept is “Beauty is Fashion”.
There are 12 zones separated by wide aisles for more convenient browsing. Cosmetics from around the world are ready to be sampled on the spot. The fragrance zone alone has 100 brands, including Prada, Davidoff, Valentino, Chloe, Bvlgari and CK, as well as 20 and 30ml bottles exclusively shipped to Eve and Boy.
In the Luxury corner are counter brands at affordable prices and travel kits. In Skincare are moisturisers, serums, and essences for face and body. In Supplements is everything you need for nutrition, including weight-control and skincare remedies.
The Salon Professional zone is where you find hair products like shampoos, treatments and styling products.
Eve and Boy’s Celebrity collection boasts every beauty product endorsed by Thai stars, from skincare to supplements and cosmetics.
Treat your finger and toenails to 500 colours from brand both domestic and foreign. The 18-metre-long Makeup Station, found only at the Fashion Island branch, has a dressing table with a massive mirror and a Skincare Testing Bar.
On hand for the opening were Pol General Sant Sarutanond, Yuwared Sarutanond, Pimpisa Chirathivat, Silsupa Apirukthanon, Angwara Teeratantikanon, Parichaya Eiamchitr, Pornthip Collins, Nisakorn Sihanatkathakul, Nutchanunt Devahastin, Wilasinee Thunyawisetsilp, Tanyatorn Kitbamrungsart, Paneeda Prasertlum, Farung Yuthithum, Jirawat Benchakarn and Nat Mangkang.