New season, same collaboration

fashion February 05, 2018 12:00

By The Nation

3,270 Viewed

This season, Japanese global retailer, Uniqlo is to team up with luxury fashion designer JW Anderson for the second time.

The new Uniqlo and JW Anderson collection for men and women will launch at selected Uniqlo stores and online on April 20.

The collaboration line with the London-based fashion brand is inspired by Britain’s Brighton Beach and celebrates the 1950s heyday of this popular vibrant and colourful city, full of contrasts. The line highlights Anderson’s unique take on the Brighton culture, fusing quality fabrics with a fabulous fit and functionality. Complementing the unisex designs that are basic to the range are items enabling casual mixing and layering for an array of styling alternatives. 

The collection highlights the enjoyment of LifeWear fashions for everyone, regardless of age or gender. 

Commenting on the launch of the 2018 Spring/Summer line, Anderson said, “For the second collection of the collaboration, I was looking at a ‘British Summer’, the idea of being on Brighton beach, so have come up with something which is very lightweight, very airy, with a lot of linen, and cotton with a ’50’s subcultural movement. 

“As a Uniqlo customer, I know exactly the quality that the brand gives to its products. I am very proud of the level of execution and the attention to details that we delivered on this new spring and summer collection.”

Yuki Katsuta, head of Uniqlo Global Research and Design, added, “As befitting its dedication to ‘Simple made better,’ Uniqlo’s mission with LifeWear is to create apparel that embodies simplicity, quality, and longevity and is always stylish. The new collaborative spring/summer collection represents an advance in fashioning attractive wardrobe basics by reflecting JW Anderson’s unique take on the heritage of Brighton as an enduringly popular British summer vacation destination.”

The collection features vividly striped T-shirts and knit polo-shirts reminiscent of beachwear, as well as dresses, seersucker bomber jackets, flared skirts, and blouses with JW Anderson’s iconic ruffles and ribbons. T-shirts, knits and bags with seagull prints whimsically celebrate the joy of British seaside life. The range also incorporates work wear elements, such as 1950s-style denim jackets and tunic shirts inspired by traditional British police uniforms, as well as such quintessentially JW Anderson touches as stripes and patchwork on shirts and skirts.

The collection employs soft colours with a touch of sunburn, true blue, poppy red, white and beige, and sage green. The line also showcases such celebrated designer additions as plaid bright yellow and blue inspired by playful multi striping and picnic basket designs.

Meanwhile, in keeping with the LifeWear commitment to quality, the range features shirts in soft, refreshing cotton-linen made of top-quality extra fine cotton. Other fabric highlights include prestigious Kaihara denim from Japan. Highly functional pocket parkas employ DRY-EX, a fabric which dries sweat and moisture incredibly fast. DRY-EX also employs a durable water repellent, and reduces wrinkles.