Thai fashionista’s favourite brand from Japan, Pleats Please Issey Miyake, arrived in Thailand exactly 10 years ago and to celebrate, its team of designers have createda new collection exclusively for fans here.
The flagship store of Issey Miyake at Siam Discoverywas packed for the recent party, with various groups of fashion people turning out to toast a decade of the brand in Thailand.
The special collection called MedeTai has been inspired by Tai, or Madai, the Japanese Red Seabream,which is a major traditional part of festivals and a symbol of good fortune and celebration. On top of that, Tai not only shares the same homonym with medetai, which means happy, joyous, and auspicious but also rhymes with Thai, making it perfect to honour a decade in Thailand.
The brand sticks to its core concept of simplicity and classic with a twist and all the clothes are wearable and easy to mix and match. To harmonize with the collection and introduce the MedeTai in front of the press, the store was decorated with the palettes of celebration -- black, gold, white and red -- which are also the major colours of any Japanese festival.The collection was shown by leading models Mashannoad Suvanamas, Varissara Yu, Baiboon Arunpreechachai, Nathalie Ducheine, Nithiporn lertnithiwong, Matcha Mosimann and many more.
Top celebrities spotted have fun included MR Chanladda Yukol, ML Auradis Snidvongs, Koonthinee Krairiksh and Kleddao Panichsamai.This special 10th anniversary collection of Pleats Please Issey Miyake in Thailand is available through January 31 and available only at Issey Miyake, Siam Discovery Duplex Store.