Sretsis makes it a summer of love

fashion January 04, 2018 01:00


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The much-loved Thai brand goes for all out femininity with a new collection covered with flowers

FLOWERS ARE in full bloom at the house of Sretsis this spring and summer as its newly married creative director Pim Sukhahuta celebrates love.

Positive energy shines through in every Sretsis offering, which combines rose-tinted romanticism with feel-good fashion. The new collection ranges from 1940’s-inspired Americana beachwear to do-good girl-scout uniforms, all summer essentials in natural fabrics embroidered with flowers and the bees that happily propagate the blooms.

The collection was introduced recently in a floral fashion preview on trendy Thonglor. 

The key looks are divided into five styles. The first, “Sending Good Vibe”, brings a vivacious joie de vivre to breezy styles that will have you beaming with happiness. Cherry bomb-printed viscose is used in a variety of summer staples with cherries, ladybugs, and four-leafed clovers disguised cleverly as polka dots. 

Classic gingham is reintroduced with smocking, patch embroidery, and heart grommets and makes its appearance in selection of beach-ready styles from bikinis, sun suits, and cover-ups. The Sretsis signature – the embroidered tromp l’oiel ruffle collar – is reinterpreted with cherry pop accents showcased on button front dresses and summer knits. Girl scouts get a roll call with Sretsis mascots embroidered on a variety of patches sewn onto durable cotton twill and punchy patent leather. 

“The Art of Travel” features eye-catching clothes that stretch from faux leather perfectos through billowing kimonos to proper trenches. Floral printed animal-friendly leather is mixed and matched in contrasting colour blocking for an effortless look perfect for any rock star stepping off the jet. The kimono robe is no longer only for the bedroom either. Here, the large-scale crepe de chine printed version is matched with print-on-print for an over-the-top ’60’s siren look. The always-classic trench is updated with the Sretsis twist – embroidered with a variety of flowers and the meanings behind each of them. 

The third look “Language of Flowers” wears its heart on the sleeve with an uplifting collection of summer-ready dresses and separates in natural fibres. And as without bees there wouldn’t be flowers, the brand celebrates the hard workers by embroidering them on the clothes as well as the espadrilles slip-ons. Summer separates with bows and wrap details are matched with knee length skirts for an effortless yet polished look. Dresses in light cotton voile are decorated with the “language of flowers” motif and exclusively developed clover embroidered lace strip trimming.

“Flower Storm” offers a selection of delicate silk-chiffon dresses printed with hand-drawn floral motifs, with a selection of day-to-night numbers decorated with ruffles, ruches, and bows. Varying sized prints from tiny petals blowing in the wind to rosebushes in full bloom are digitally printed on silk-chiffon dresses. Romantic gowns with billowing bows and delicate gathers are utterly feminine and swathes of delicate chiffon are worn as headbands or neck scarves, transforming evening looks with their nonchalant touch.

The last look, “Just Like Honey”, presents accessories that mimic nature in a nonchalant approach to bigger, brighter and bolder baubles. A natural straw visor with a satin band and a detachable “Bee Lucky” silk organza veil mimics a beekeeper’s hat while keeping the luxury factor. Mismatching sequin-embroidered floral earrings with contrasting inscription earrings add a punch to romantic floral showstoppers.