Leading fashion brand Singha Life show off its sporty side with the launch of a new collection designed in collaboration with well-known Thai kick boxer Buakaw Banchamek.
Available now at its store on the first floor of Siam Center, the Singha Life x Buakaw collection is designed to please young generation athletes.
Brand director Preerati BhiromBhakdi was on hand to welcome the celebrity guests to the launch event, among them Ploy Pinsang, Nisamanee Bhirombhakdi, Prakhun Phornprapha, Dan Hetrakul, Pasu Liptapanlop, Ditawat Issara, Supachai Kanchanasakchai and Wiset Rangsisingpipat.
“We want to make apparel that reflects the Thai identity but in a universal and contemporary style. Every piece must fit the brand’s DNA as well as the art of Thai boxing. And when we talk about muay thai, we all think of Buakaw,” Preerati said.
The Singha Life x Buakaw collection is presented through the story of Thai martial arts in a cool unisex style. Highlight pieces include a hoodie in fine French terry fabric with Buakaw’s signature on the neckline tag, basic T-shirts with a graphic design print based on the weapon posture of the Thai boxer, edgy Thai boxing shorts, caps and a cylinder-shaped backpack inspired by a sandbag.
Shoppers can also find a limited-edition weekender bag made from canvas from the fighting ring at Banchamek Gym and featuring the name of the gym along with Buakaw’s autograph. These will be auctioned with the total proceeds going to the Siriraj Foundation to support injured athletes.
Celebrities who attended the event revealed a love for Thai martial arts, with Dittawat Issara noting: “Thai boxing is fun and makes me sweat a lot. It helps strengthen all the muscles too. And for casual wear, I prefer sports gear. It’s easy to mix and match and looks good.”
Dan Hetrakul added: “I learned basic Thai boxing when I was young and was always asked to demonstrates the weapon pose when I was studying abroad. Normally I like wearing Hawaii print shirts and jeans. If I want a sportier look, I add a leather baseball jacket.