The new Burberry campaign, which debuts in store and online today, celebrates the British character and charm of the brand’s new collection.
British actors Cara Delevingne and Matt Smith appear in a portfolio of images captured for Burberry by British photographer Alasdair McLellan. The images are accompanied by a 30-second video with a soundtrack of “Always On My Mind” by Pet Shop Boys.
Delevingne first started working with Burberry in 2010 but for Smith, it’s a first.
“I am so proud to share this new shoot with Alasdair McLellan and Matt Smith. Thank you to the creative genius and my dear friend Christopher Bailey for involving me in this and all the incredible projects over the years. It has been and always will be a joy to work with you and the Burberry family,” Delevingne said
“Burberry has always been a brand that I have admired – from the football stands to the macs on the runway. The chance to work with Christopher, who with his design and vision, has contributed so much to a brilliant British brand and indeed left a footprint not only on fashion but British culture itself, is a huge privilege. Working with both Alasdair and Cara, two fashion and creative heavyweights, was also very appealing, and made partnering for this campaign an easy choice for me,” Smith added.
The collection is available online and in stores from today. The coats and trenches have classic outerwear shapes and are reinterpreted with a twist. Laminated trenches are available in vibrant colours with unexpected details, while reversible car coats are lined with tartan. The signature made-in-England gabardine trench coats are available in classic colours for children too. And the Giant, a supersized reversible unisex tote, comes with tartan and checks inside and out in primary shades, finished with flashes of neon. This season, The DK88 is updated in colourful combinations, from high-shine metallic to carefree splashes of paint, and in new mini and micro sizes. The Patchwork is refreshed in an eclectic mix of fabric and palettes. While the new Doodle tote is crafted from printed canvas and leather trim, featuring playful scribble designs dreamt up in the Burberry design studio, that celebrate free-spirited art and British weather.
Knitwear pieces feature British fabrics, techniques and references – from Fair Isles to slip stitches and British lambswool to cashmere. These can be mixed and clashed in bold, colourful and distinctive combinations. The Burberry Bandana offers a new scarf shape and with a supersized silhouette for versatile styling, it shines in block colour and Vintage check cashmere. Gloves, beanies and socks are also available, which can be artfully mismatched to create unique combinations.
The accessories selection includes a variety of fun creatures and wallets in playful and paint-splashed prints. New Burberry Clan charms are available in a cast of animal key charms, uniquely crafted from offcuts found in the Burberry design studio.
Introduced on the September runway, the jewellery collection is inspired by British garden flowers, ornate chandeliers and vintage pieces, and crafted in Arezzo, a small Italian town renowned for its creation of fine jewellery.