Fashion fast forward

fashion September 29, 2017 10:55


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The Nation extends its congratulations to three young Thai designers; Jirawat Thamrongkittikul, Titat Kuantrakul, and Thakorn Wannawong for winning “Thai Touch Season 3”. They will show their creations at the Amazon Fashion Week Tokyo from October 16 to 21, marking their debut on the international stage.

Organised by the Department of Industrial Promotion, Ministry of Industry and Siam Paragon, the project aims to support and promote the potential of the Thai fashion industry and foster the sustainable growth of both Thai and foreign fashion businesses.

Jirawat, 25, has made the cross-stitch his signature, using it to create elaborate designs while also introducing new techniques and materials for perfect mixing and matching. For the Spring/Summer 2018 collection, Jirawat has drawn inspiration from the clashes of concepts in the art of Chad Wys, a contemporary artist who brings together a sense of delirium and disorder. His work juxtaposes classical art history with digital ideologies and technology, creating an overlap of past and present, a chaotic conflict that looks perfect.

Techniques include lace embroidery, cross-stitch and machine embroidery and vivid colours are mixed in a fun way, reflecting the artistic practice of Wys.


Titat followed his fashion dream by studying design at the Raffles International Design School while doing his bachelor’s degree at the Faculty of Communication Arts, Chulalongkorn University, before working for another degree in menswear at the London College of Fashion. He has interned with and worked for James Long, a wellknown menswear brand that regularly shows at London Fashion Week Men.

His “Rite” collection has been inspired by the cultural roots of Asian people – their livelihoods, clothing, religions and rituals. The quest for a simple, peaceful life and religious practice, such as Buddhist meditation, has been interpreted on the fabrics and through the use of colours including grey, dark blue, olive, black and white. Each design has been inspired by different sources, such as clothing for farmers, monks and fishermen.


Thakorn founded his brand Takara Wong in 2015 with the design concept “trial and error”. His collection has been inspired by his favourite sci-fi movies and the portrayal of humans in the future. The collection comes in different designs but stays true to the brand’s identity. The clothes offer fun gimmicks, such as clear plastic pockets into which are stuffed objects from an outdated society such as a newspaper, an old cell phone and a pager; and sarcastic quotes such as “I am FutuResistance,” which mirrors the popular quote “No Future” of the British punk movement of the 80s. 

The materials used convey a futuristic world, such as plastic, patent, PVC, nylon, cotton denim and waterproof fabrics. They are mixed with natural fibres such as cotton to communicate a feeling of nostalgia and a simple life. Among the techniques implemented are rubber printing, transfer printing, plastic deconstruction, double stitching and pairing of complementary colours. The colour scheme in this collection resonates with technological advances, perfectly contrasted with shades from nature.

Siam Paragon’s Chanisa Kaewruen noted that every designer chosen to participate in the project gains theoretical and practical knowledge from highly qualified and experienced professionals in the Thai fashion industry. At the same time, each of them joins workshops and coaching sessions by the iconic designers from the Bangkok Fashion Society (BFS). 

Find out more about the projects and see the winning designs at