Bras get flowery

fashion September 03, 2017 09:05


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Triumph introduces award-winning actress Julianne Moore as the face of its new premium brand, Florale by Triumph.

Shot by renowned fashion photographer, Rankin, the first ever Florale by Triumph global campaign draws on the story of the modern woman, celebrating female confidence and timeless style.

Florale by Triumph is true to the brand’s 131-year-old heritage of offering trusted fits, innovative techniques and quality craftsmanship. The collection is worn by Moore, and features figure-flattering styles, decorated with signature Peony stretch lace, and rich embroidery of irises, dahlias and roses.

“Florale by Triumph represents everything I hope for in my style – it is elegant, contemporary, and it makes me feel beautiful. The collection is stunning and it's a pleasure to be a part of the Triumph family,” the actress told the press at the recent launch.

Rankin added: “Julianne is a dream! She is funny, she is courageous, she is candid, she’s totally charismatic. A breath of fresh air. What I love about photographing her is she has this inimitable strength. That is a very rare gift. And it makes my job a real pleasure.”

Suzanne McKenna, Global Head of Brand, Triumph agreed, saying: “After much anticipation, we are proud to introduce Julianne Moore as the face of Florale by Triumph. Julianne is the epitome of a truly sophisticated and stylish modern woman, which makes her the perfect fit for our new collection. We are confident that this special partnership will resonate with women across the world, inspiring them to ‘Find the One’ with Triumph.”

The Florale by Triumph Autumn/Winter collection will be available online and in stores soon.