Thai fashion brand Poem draws on the refined wisteria blossom for its latest collection
BILLING ITS creations as a “contemporary interpretation of the dress-making traditions of the 1950s”, Thai fashion brand Poem recently introduced its autumn-winter collection on the theme “Chasing the Wisteria Maiden”.
In designing the new line, creative director Chavanon Caisiri was inspired by the spectacular wisteria blossoms that grace Japan every summer and chose to present his elegant outfits in a Japanese-style garden at the Renaissance Bangkok.
Celebrities were out in full for the showcase, among them Anne Thongprasom, Usamanee Vaithayanon, Pitchaya Nithipaisalkul, Khemanit Jamikorn, Suchar Manaying, Opal Panisara and Smith Arayaskul, Supassra Thanachart, Warattaya Nilkuha, Puttichai Kasetsin, Suquan Bulakul, Jarinporn Joonkiat, Chutimon Chuengcharoensukying, Kannarun Wongkhajornklai, Mallika Chongwattana and Nattapatch Wipatdejtrakul.
Since its establishment in 2006, Poem has offered boutique tailoring services that have been welcomed by Bangkok’s fashionistas.
Chavanon, a former architecture student, says his idea for the new collection was born during one of his many trips to Japan. “I visit Japan almost every year and I try and time my visits to coincide with the blooming of the wisteria flowers, which always remind me of a violet chandelier. The colour of the flower is presented as a signature print pattern in this collection.’
The fashion show was based on a famous story from the Kabuki dance-drama tradition that’s centred on a painting depicting a maiden carrying a branch of wisteria that catches the eyes of a handsome man and becomes real. However, when she becomes disappointed in the man’s love, she goes back into the painting and never returns.
Japanese imagery was evident throughout the show with cranes, umbrellas and fans all making their appearance on the catwalk.
The collection underlined the hourglass silhouette through dresses worn tight at the waist. Poem’s signature waist trainer was given an oriental twist in the form of the obi sash, with the tailored outfits showcasing the designer’s penchant for delicate silk and crepe satin in a palette that added white, grey, black and red to the pale violet of the wisteria. Kimono sleeves dominated and fabric blocking was used extensively to give the feeling of a wrap.
The runway look for models in this new collection was created in partnership with Japanese cosmetic brand Shiseido and emphasised the lips and eyes. The selected tones reflected modernity with a hint of graphic lines made with the Shiseido Ink stroke Eyeliner, a gel-eyeliner in intensive colours. Lips were painted with eight new shades of Rouge Rouge lipstick.
Sitting in the front row of the showcase, Suquan Bulakul said she works on keeping her skin beautiful and healthy through regular exercise, good food, and enough sleep, while Kornkanok Yongsakul was eloquent in her praise for the new collection, saying that right clothes always make a woman feel confident. While Onchuma Durongdej reveals her first choice dress for social event is dark colour that will enhance skin tone and cover imperfection well.
The new Poem collection is available in leading departments stores in Thailand as well as in China, Hong Kong, and Singapore.