Popular Brazilian rubber sandal brand Havaianas has launched a new global campaign through packaging that underlines the best Brazil has to offer – joy, rhythm, endless energy and a unique talent for making friends.
In Thailand, the campaign and the new collection 2017 were introduced last week.
The new Havaianas global campaign brings a little of Brazil to the rest of the world through flip-flops with different illustrations that boast the essence of the Brazilian summer.
The collection of packaging has led to several posters, ads, gifs for the social networks and vignettes as well as centrepieces of store windows and decorations.
Spreading the spirit of Brazilian summer fun, a simple walk almost turns into a dance as that footloose and fancy-free way of facing life takes over the heart and soul of the streets.