Vuitton gets smart

fashion August 10, 2017 01:00

By The Nation

3,824 Viewed

The French label invites 12 international celebrities to take part in the launch of its new smartwatch

THAI-NORWEGIAN actress and model Urassaya “Yaya” Sperbund has been making an international splash in recent weeks as she joins 11 other superstars from around the world in the video introducing the new Louis Vuitton’s Tambour Horizon. 

Yaya joined other “Friends of Louis Vuitton, Catherine Deneuve and Adele Exarchopoulos of France, hot tickets Jaden Smith, Jennifer Connelly, Laura Harrier, Miranda Kerr, Victor Cruz, from the US, Chinese celeb Lu Han, Doona Bae and Gong Yoo from South Korea and Ebizo Ichikawa Japan, in reading a poetic manifesto alluding to a connected world and the spirit of time and travel. The campaign aims to celebrate the interconnectivity of the world while the new watch pays homage to time.

Contemporary and connected and at the same time both playful and luxurious, Louis Vuitton’s new wristwatch is an innovative timepiece for travellers that makes its wearer stand out from the crowd. This is a timepiece conceived in Paris, with a case made at Louis Vuitton’s manufacturer in Switzerland, which deploys technology developed in California’s Silicon Valley – and for the very first time can be used right across the globe, including China.

Working closely with Google and Qualcomm Technologies, the Tambour Horizon combines all the technical capacity of a smartwatch with the elegance of the iconic watch that began Louis Vuitton’s watchmaking story in 2002.

At just 42 millimetres, the case is exceptionally compact for a connected watch. It features the distinctive concave bezel of the Swiss manufacture’s Tambour Moon design, and is available in Graphite, Monogram or Black. Wearers can choose between 60 readily detachable straps – 30 created for men, 30 for women – allowing the Tambour Horizon to adapt to any occasion.

Harnessed by Louis Vuitton, Android Wear 2.0 enables clients to achieve a degree of personalisation that’s unusual in the luxury watch world. The wearer can customise a multitude of watch-faces, which, while true to the signature elements of the house, are entirely personal to them.

The new smartwatch offers various dedicated functions including “My Flight”, which keeps departing travellers informed of their flight times, terminal and gate information, reports of delays as well as the number of hours remaining before landing. 

The second function, “City Guide”, extends to the smartwatch the services of the guides edited by Louis Vuitton and their apps for tablets and smartphones, revealed on the Tambour Horizon’s touch screen. Its intelligent geolocation function indicates nearby restaurants, hotels, historical landmarks and tourist attractions in real time.

The “GMT” watch function is provided by the 24-hour display on the rim of the dial. With a simple manoeuvre, the wearer can display the name of a major world city and make the corresponding time appear in the time zone of their choice, in a reference to the Escale watch with its 24 time zones.

Yaya says she was delighted with the invitation to be part of the video, adding that despite her multitude of work in films, TV series and advertising, being the first Thai to be named as a “Friend of Louis Vuitton” made her feel really excited and nervous. It is her first global campaign with the high-end fashion house and also her debut at working alongside world icons and celebrities.

There’s a lot more to come from Yaya and the brand, so stay connected!