Wear what you love and live with it longer, says US-based fashion brand Eileen Fisher, which is inspired by longevity.
It is just one of the ways sustainability starts a richer conversation. By designing with the most sustainable materials it can find, Fisher’s designs avoid hazardous dyes, reduce pesticides and change the way business is done, from farm to factory.
Forty-eight per cent of the products used in creating the Autumn 2017 collection are eco materials, among them organic fibres, Tencel and Bluesign certified dyes. This is the highest standard of certification – recognising dyes that use responsible chemicals, water and energy. The brand says that by 2020, roughly 30 per cent of is product will be Bluesign certified.
The new collection is made of organic cotton and organic linen and all the pieces were sewn in the USA. Sewing, though, is just one step in a global supply chain that includes making the fabric, spinning the yarn and growing the fibre and in this the brand is proud to support domestic factories.
The focus is on responsibly made white shirts, blank canvases to express personal style. Each of the shirts is crafted from organic cotton and sewn in the USA. A crisp classic, it has been reinvented in playful new shapes and proportions.
On the denim front, Fisher introduces Indigo and Utility Blue, two new washes that use up to 62-per-cent less water compared to similar EF washes.
A few new pieces can refresh what buyers already own, with the versatile slip dress, in Tencel Viscose Crepe, layered under the matching funnel neck box-top in Paprika, a sophisticated burnt orange that’s a huge trend.
EF also introduces Seamless Sleek Tencel, made on seamless knitting machines that reduce yarn waste and produce sweaters with an effortless drape.
Other signature pieces include a washable wool crepe kimono jacket, coats in soft tonal grey mixed with colorful scarves for a playful touch and a fair-trade sweater made of Peruvian Organic Cotton.
The Eileen Fisher Autumn 2017 Collection is now available on the second floor of Central Chidlom.