More than 120 years ago, Daniel Swarovski told his entourage: “Diamonds are for royalty. I want to create a diamond for every woman,” and went on to invent a crystal-cutting machine in 1895 that defined a new era and spearheaded crystal adornment everywhere from American jazz halls to Parisian couture houses.
This groundbreaking disruption transformed the jewellery industry, empowered all women to dial up sparkles and glamour on their own terms and catapulted the brand that would become known simply as Swarovski onto the world stage.
This daring declaration also formed the cornerstone of “Brilliance for All”, which was recently held at the Great Room, W Hotel and the House on Sathorn and brought together influencers, media and guests from around the region including Thailand, Singapore, Malaysia, Indonesia, Vietnam and the Philippines to celebrate Swarovski’s heritage and the launch of the new Autumn/Winter 2017 “Urban Fantasy” collection.
More than 250 guests turned out for the occasion, among them Malaysia’s Friends of Swarovski Neelofa and Venice Min and Thai actor and actress, Tanawat “Pope” Wattanaputi and Nittha “Mew” Jirayungyurn.
For the Urban Fantasy collection, creative director Nathalie Colin was inspired by the journey of the modern woman. Her couture looks that featured in Paris Fashion Week were on display accompanied by the key families from the commercial collection, the most outstanding amongst them being the Swarovski Remix collection, which redefines jewellery rules.
The Swarovski Remix Collection celebrates personal expression and true creativity without limits, allowing the modern Swarovski woman the freedom to create new, different and endlessly versatile looks. Each strand is equipped with a magnetic closure at ends, offering infinite combinations and exciting new ways to wear the Remix pieces — as necklaces, this season’s must-have chokers, bracelets, anklets or even headbands.
“I have always been a strong activist of personal styles so the new concept is one of my favourites with its endless mix of possibilities; accessories are great ways to customise one’s look helping women to be noticed for their outstanding styles,” said Colin.
Each brilliant Remix strand retails at Bt3,490 and the Swarovski Remix Collection will be available in Swarovski boutiques from August 2.