A new chapter in shopping history on the West bank of the Chao Phraya River, Iconsiam opened last weekend to great fanfare and a massive traffic jam.
Aimed at becoming a global landmark, the shopping centre is designed to reflect every dimension of Thainess while also boasting a who’s who of leading brand names from all over the world.
The invitation-only opening party drew celebrities from across Thailand and the world to the less-visited area of Charoen Nakhon Road in Thon Buri district.
A team of more than 1,000 people contributed to the opening event, with seven local and international organisers responsible for bringing out the “Creating Shared Value” and “Co-Creation” themes.
One of the highlights was a show featuring 1,500 drones, the first of its kind in Thailand. Grammy-award winner Alicia Keys performed to loud applause while Thailand’s top singers staged a series of mini concerts.
Guests of honour included South Korean superstars Choi Siwon and Kim Dong-jun, Taiwanese boy band F4 and English actor Dan Stevens, who played the Beast in Disney’s live action remake adaptation of the “Beauty and the Beast”. Actress Naomi Ellen Watts of “Tank Girl” fame was also there alongside Thailand’s very own Patcharapa “Aum” Chaichua, Ann Thongprasom, Jirayu “James” Tangsrisuk, Sukollawat “Wier” Kanaros, 9x9, Sririta Jensen, Toni Rakkaen, Buakaw Banchamek, Metinee Kingpayom, Sonia Couling, Suquan Bulakool and a liberal sprinkling of models and beauty queens.