Pink Lady launches photo contest

event November 05, 2018 15:25

By The Nation

10,194 Viewed

Take a photograph of a Pink Lady apple or other food and your shutterbug skills could land you a trip to London.

The “PinkLadyClicksTH” food photography and videography contest on the theme “Always Wow” was launched recently by the Pink Lady brand at the GlowFish office, Sathorn Thani Building.

“Not only do we offer the best apples to consumers, but we also strive to be different. We want to be inspired by consumers and become a part of their lifestyle,” said regional brand manager Ryan Au. 

The event has been a hit among photographers all over the world, gathering more than 50,000 image submissions from 60 countries. The concept behind #PinkLadyClicksTH reflects the lifestyle of the new generation who like to share the stories of their daily life through social media. Pink Lady encourages everyone to take and share his or her lifestyle food photography and videography. The photographs can be of anything that relates to food and represent inspiring stories such as a culinary trip, a favourite menu, or a skilful chef—something that gives that “Always Wow” feeling.

At the launch, photographs from the Pink Lady Food Photographer of the Year 2018 awards were on exhibit for the first time in Thailand. Special guest Chayanee Chomsaengchun, professional photographer, influencer, and graphic designer joined the campaign as a judge and to share her photography tips with contestants.

“There is no precise technique to capturing a good photograph, the key is to appreciate the story you want to tell. Try searching for your own style, then practice and explore from there. For this campaign, I would like to encourage everyone to participate in the contest, as you will have an opportunity to travel to London and attend the prestigious 2019 Pink Lady Photographer of Year Award Night. The final decision won’t be just up to me, but also by public vote, so keep it fun and be yourself.” Chayanee added.

Also in attendance was Chudaree “Tam” Debhakam, celebrity chef, who presented her special dish that uses Pink Lady apples.

“I value fresh ingredients. Today a lot of people tend to use fresh seasonal ingredients more since they make the dishes taste significantly better. As a chef, posting food photos on social media is fun. It has challenged me to create a unique and fascinating savoury dish with the Pink Lady apple. The apple’s pure taste pairs well with meat and will also make the dish more refreshing.” said Chef Tam.

For those interested in the contest, post a lifestyle food photo or video on your social media accounts with the hashtag #PinkLadyClicksTH. The contest is open through February 28. 

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