We’ve got the moves

event June 25, 2018 10:00

By The Nation

13,422 Viewed

This weekend, enjoy a new body washing experience with BeNice’s new Mystic White, which bills itself as the first shower cream to combine a world-class perfume extracted from magnolia with BeNice’s signature fruity scent.



The new shower cream was recently introduced in parallel with a fun campaign dubbed the “BeNice Effect Challenge”, which invites the ladies to come up with skin-checking dance moves with BeNice and upload the video clip to their personal social media accounts before July 15. The winners will have a chance to dance at “It’s the Ship 2018” festival in Singapore, the biggest cruise party in Southeast Asia and win other prizes worth more than Bt300,000 in total. 

Actor Warintorn “Great” Panhakarn was the guest of honour at the launch event held at Siam Paragon.

“BeNice Mystic White is developed in conjunction with a leading fragrance company from New York. The formula is a combination magnolia extract and our signature fruity scent,” said Sirisupa Ajsonjorn, marketing director.

“We have also launched a new commercial “Mystic White” to introduce a fun and fresh body washing experience fresh with signature funky music and skin-checking dance moves, in line with the campaign “BeNice Effect Challenge”.

The challenge invites women, whether solo or in a group, to use the three dance moves in the campaign and create one of their own. They can upload the video on their personal Facebook or Instagram and write a catchy caption with a hashtag #BeNiceEffect then tag three friends to join the fun and win for many prizes. 

“Today, brands must understand consumers’ lifestyle to create micro moments with them. This campaign fuses two dancing trends, dance to exercise and dance for fun, with firm-up dances. Consumers can also spread the fun by passing on the challenge to their friends to create the BeNice Effect phenomenon that anyone can enjoy,” said Sirisupa.

Updates on the dance campaign can be found at Facebook.com/BeNiceThailand/ and http://www.BeNiceThailand.com/how-to-dance/.