Princess Soamsawali opens Electrolux Taste Centre

event May 23, 2018 01:00

By The Nation

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Her Royal Highness Princess Soamsawali recently visited the Electrolux Building in Bangkok to officially opened the Electrolux Taste Centre on the 11th floor.



The Sweden-based company aims to lead the Asian kitchen-appliance market by introducing cutting-edge innovations. It’s already the world’s leading manufacturer of household appliances.

Asia’s first Electrolux Taste Centre is designed to showcase the brand’s innovative appliances, including the world’s first “connected camera oven”. 

Craig McEachern, senior vice president of Electrolux East Asia, general manager Ratchata Suttapattanon and Frank Grueb, vice president of Electrolux Asia Pacific, presented the Princess with a donation in support of the Thai Red Cross Society’s Friends in Need (of Pa) Volunteers Foundation. 

On hand was Nateampai “Chef Nate” Sarakosass, one of the judges on the “Iron Chef Thailand” TV show, who whipped up a selection of delicious dishes in a cooking demonstration using Electrolux appliances. 

“Electrolux is a brand widely trusted by Michelin-star chefs and restaurants around the world, particularly in Europe,” McEachern pointed out. “With a rich professional heritage spanning 90 years, Electrolux takes pride in supplying kitchen equipment to world-class chefs who show their trust in the brand by continuing to use our kitchen appliances.”

The Taste Centre is more than a showroom. The executives call it a “signature touch point” in East Asia, where businesspeople and consumers can share experiences and learn more. 

“They can take home the inspiration to cook for their loved ones, assured of the great taste of every dish” said McEachern. “It also serves as a rendezvous place for partners, home-builders and developers.

“We feature the world’s first connected camera oven, which is linked to an application that allows you to watch what’s cooking. The Anova Sous Vide allows you to cook with the sous vide technique.”

Chef Sarakosass made healthy quinoa pizza that was as delicious as it was nutritious. Children who love to cook had some fun in the Cooking Studio. And Surivipa “Noo Mam” Kultangwattana and her husband Bobby Poonpipat tried out the appliances.

Station 1 Grand Cuisine has all the fancy new equipment. Station 2, the Residential Kitchen, is where homebuilders and developers can view fresh ideas in kitchen furnishings. 

Station 3 is the Cooking Studio where people can learn about induction, steam and sous vide cooking under professional guidance. Station 4 is the Innovation Kitchen with the latest innovations, such as that camera-connected oven and the Comfort Lift dishwashing machine. 

And Station 5 is the Chef’s Table, where the dining table descends from the ceiling, set with plates that display a projection-mapped film while guests are waiting for the feast to begin.