Piaget goes for the sunny side of life

event February 23, 2018 17:00

By The Nation

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Luxury Swiss watchmaker, Piaget, recently celebrated its new global concept, “Sunny Side of Life” with local distributor ST Dimension transforming the stunning Gaysorn Crystal Box with its 270 degree view of Bangkok into a space to capture the sun-filled magic of the Piaget lifestyle.

Guests were surrounded by lush vegetation, and enjoyed colourful cocktails in an environment reminiscent of one of the alluring destinations around the world where the Piaget Society gathers to enjoy carefree times. 

Arriving at the Sunny Side of Life party, Piaget Society members Sikanya Saktidej Bhanubandh, Adisai Kunjara Na Ayudhya, Preerati Bhirom Bhakdi, Chayapa Chutrakul, Pattree Bhakdibutr, Orawan Ingkhasit, Rasavadi Kuonsongtham, Akarat Vanarat, Varenithi Kanpaibool, Sita Chutiphaworakan, and Nicole Kittivat looked every bit as stunning as the d?cor in their Possession watches and jewellery.

Celebrating Piaget’s long-time partnership with ST Dimension were Eduardo Tartalo, managing director of Piaget Southeast Asia and Oceania, ST Dimension’s president Suthin Jiramaneekul and Kongpat and Tanaporn Jiramaneekul, vice president and marketing director.

Friends of Piaget wore Piaget watches and jewellery creations that embodied the philosophy: always walk on the Sunny Side of Life.

The unique allure of Piaget lies in the audacity of its style. This passion for daring creativity was born in La Cote-aux-Fees, where Georges-Edouard Piaget set up his first workshop in the family farmhouse and devoted himself to producing high-precision movements. This was back in 1874 and marked the start of an ever-growing reputation. In 1943, the company took a decision that would prove crucial to its future by registering its brand name. In the late 1950s Piaget set about designing and manufacturing the ultra-thin movements that would become one of the brand’s signatures and leave a lasting imprint on the art of watchmaking.

Piaget has also always represented a style – a marriage of gold and an explosion of colour, new shapes, precious gems, and dials made of hard stones. Building on more than 140 years of history, the ever-bold brand continues to innovate by offering jewels in motion, elegant and extravagant High Jewelry collections, as well as remarkable watches.

The Piaget Boutique by ST Dimension is on the M Floor of Siam Paragon.