Sansiri makes a splash in Singapore

event August 24, 2017 15:00

By The Nation

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Thailand’s leading real estate developer Sansiri is teaming up with the Royal Thai Embassy in Singapore to host the “Finest Thai” festival from September 8 to 10 that will showcase Thailand’s hip lifestyle and educate foreigners about the sophistication behind the life of the modern Thai.

The festival, which is being held on the concept “Thai Premium”, will feature shopping, tasting and ways to chill and is being joined by well-known Thai brand names in fashion, cuisine and many areas of merchandise. The venue is the grounds of the Royal Thai Embassy on Orchard Road.

“We are delight to hold this event to emphasise Sansiri’s leadership as a company that goes way above and beyond building houses. It is with pride that Sansiri has expanded its brand’s footprint into lifestyle, in addition to already widening its business coverage to foreign markets to further uplift its image as a ‘Global Lifestyle Company’, chief executive Apichart Chutrakul said.

“For this event, we are building on our success at the Sansiri Market Fest event that we have been organising for the past four years. This type of event will become another channel to help us attract foreign customers, which in turn will benefit the economy in terms of revenue, tourism and international exposure to Thai brands. These customers are long-term tourists with high spending power and are worth inviting to Thailand. We are already planning to hold a follow-up event in Hong Kong soon.”

Among those collaborating with Sansiri for the event are the Tourism Authority of Thailand (TAT), the Department of International Trade Promotion (DITP), Siam Commercial Bank, Support Arts and Crafts International Centre of Thailand, Siam Center, SCG, Singha Corporation, Jim Thompson and Samitivej.

“The Royal Thai Embassy is proud to support this excellent event with Sansiri that will help to promote the good image of Thailand in the fields of tourism, the economy and our availability of manpower while also fostering a closer relationship between the two countries,” said Thongchai Chasawath, Thailand’s ambassador to Singapore.

“Sansiri is the first private sector entity to whom we are opening the grounds of the Embassy. We are co-hosting the event with them primarily because we believe the Sansiri brand is seen as the No 1 real estate company by Singaporean buyers as well as by people all over the world. We are happy that Sansiri is taking the lead in organising this event together with Thai entrepreneurs and well-known brands. It will certainly go towards promoting the economy and Thailand’s tourism at an international level, while Singapore itself is considered to be the hub for quality brands that intend to penetrate Southeast Asian markets.”

The fair will be divided into six distinct zones consolidating the “hippest” in merchandise, food, fashion, designs, workshops and entertainment.

The “Finest of Living” zone will host the Bangkok’s Finest District exhibition by Sansiri offering visitors the chance of experience the luxury and unique lifestyle of the Thonglor and Ekamai areas.

The display will acquaint the visitors with the lifestyle of the area’s “hipsters” in a district populated by chic coffeeshops, restaurants, yoga studios and hang-out places for people to let their hair down.

The second zone “The Finest of Cuisine” is a haven for Thai food lovers, lined with 35 stalls from the best restaurants and food trucks who will be flown in for the event as well as Thai restaurants in Singapore.

Visitors can try the exclusive durian bingsu from After You, Royal cuisine from Jim Thompson, Thai fusion from Greyhound Cafe and original Thai food from big and much loved names such as First Thai, Talay Thai, Nakhon Kitchen, Gin Khao, Soi 47 Thai Food, Nung Len, Kin Moo, Gu Thai Noodle Cafe, well-known juice bar The Juicy Way and Coco Loco, to name but some.

“The Finest of Fashion & Design” zone boasts the latest in fashion from Siam Center and Siam Discovery, such as clothes, bags, shoes and jewellery – from four Thai brands with new-age Thai designers who are internationally recognised. Among the interesting brands are Tube Gallery, Good Mixer, Q Design and Play, Iconic O.D.S and FABLAB Multi-Designer House.

The Finest of Craftsmanship zone will be led by SACICT under the direction of the Ministry of Commerce and Bangsai Arts and Craft Centre under the Royal Patronage of HM the Queen Mother of HM King Vajiralongkorn, where visitors can learn the age-old art of silk weaving, a huge attraction enjoyed greatly by Singaporeans and foreign tourists alike.

The Finest of Gifts zone led by the Department of Export Promotion Ministry of Commerce will bring together trendy items from more than 20 leading Thai brands that have been bestowed with many awards and accolades, such as the DEmark Awards which was given for product quality and designs under Thai brands.

The Finest of Performances Workshop zone will offer workshops and Thai traditional performances, which visitors can learn about Thai calligraphy and Thai silk weaving, drawing Thai cartoon characters. Visitors can also enjoy Thai cooking demonstrations and Thai classical dance performances from Jim Thompson.

The festival will close with a mini concert by the Paradise Bangkok Molam International Band which incorporates Northeastern tunes with modern music.

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