Say goodbye to harsh ingredients with the Erb Seven Pollen 100 percent Natural Collection, which features seven types of flower pollen to offer the ultimate skin pampering experience for youthful and radiant skin.
Pattree Bhakdibutr, founder and director of Erb, which is inspired by Siamese royal court recipes and rituals, says flower pollen is known for its anti-aging properties and invited botanist Siriluk Nantateerapong, founder of Siri Health and Wellness, to talk about the wonders of natural plants and flowers at recent launch event. Celebrities Parama Raiva, Apinara Srikarnchana, Chulaluck Piyasombatkul, MR Mannarumas Yukol, Prawpreya Chumsai na Ayuthaya, Ploypayap and Pimpayap Srikarnchana, Sadanun Balenciaga, Apichaya Nandabhiwat, Kerika Chotivichit, Jarujit and Pimlert Baiyoke, Matunart Sosothikul and Vanida Golten also turned out for the launch, which saw the Park Hyatt Bangkok lavishly decorated with beautiful flowers to reflect Erb’s identity.
“Today, Erb is now in its 17th year, and we see that the skincare trend today is focusing on Eastern herbs. We’ve studied the skin and found that our skin is more susceptible to toxins and dangers than we think. When we eat, the saliva helps kill some bacteria, and our digestive system gets rid of the bad stuff. Our skin, on the other hand, directly absorbs whatever is applied on it. Therefore, it is very important to use natural products,” Pattree said.
“From our research, we have discovered that Thailand has many beauty recipes that have their origins in the royal court. For instance, in the era of King Rama V, flower pollen was used as medicine. Royal court ladies would drink a potion consisting of seven pollen – Bakula, Bunnag, Sarapee, Sacred Lotus, Jasmine, Ylang Ylang and Champaka – to refresh themselves. The concoction was also applied on the skin to rejuvenate it. From this recipe, we have developed the Seven Pollen Collection, using the seven pollen in this formula as well as other herbs.”
Siriluk, an expert in anti-aging and health, added: “The Seven Pollen Collection proves the power of nature. Nature has the power to give you beautiful skin. After having studied the Seven Pollen Collection, I have found that all of the pollen used is rich in antioxidants, so seven of them combined results in powerful antioxidant properties. In addition to the seven pollen, other herbs are also added, such as chaba petal extract to promote skin brightness, pomegranate extract to protect the skin from UV rays, and Curcuma to calm skin irritation. Phikatkes, a concoction of flower pollen, is slightly bitter and has a cooling property, suitable for those living in a hot country like Thailand.”
Inspired by this wonderful concoction, Erb becomes the first brand to use the pollen of seven Thai flowers to formulate skincare products. These pollens nourish and soothe the skin while also slowing down the aging process – a royal court beauty secret. The amazing nutrients from the pollen in the Seven Pollen Collection revitalize the skin from deep within, restoring its strength, elasticity and radiance, giving you a youthful look.
The products in the Seven Pollen Collection are effective in fighting signs of aging and are popular both in Thailand and overseas, with the Natural Health Beauty Awards from the UK confirming their quality. The collection includes makeup removing Cleansing Oil (Bt1,950), a non-foaming Cleansing Water (Bt1,600), Face Detox Mask (Bt2,450) Balancing Essence (Bt2,200) with Pomegranate Extract, and skin-firming Witch Hazel Water. The Seven Pollen Face Serum (Bt3,350) is formulated with germinated rice and brightening turmeric extract.
Seven Pollen Face Cream (Bt2,950) is packed with ingredients that stimulate collagen and elastic production, with vitamin E to protect skin cells from free radicals.