Asia DMC was named the Leading Destination Management Company in Thailand and Asia at the World Travel Awards in Shanghai and now it’s giving back to the community by introducing a ground breaking “Roots and Fruits" campaign in the kingdom to help provide a new, sustainable resource for communities in need.
The initiative, a collaboration between Asia DMC and the HG Foundation, kicked off at a temple school in Samut Sakhon, where they combined their efforts to plant a sufficient tree population to produce a potential 9,000 kg’s of fruit and offset 12,000 kg of carbon over their lifetime.
“The booming tourism industry within Thailand has unfortunately had a negative impact upon the beautiful natural environment,” said Andre van der Marck, managing director of Asia DMC Thailand. “As a leading operator within this region, it is our responsibility to enforce sustainable and responsible business initiatives.”
The tree-planting campaign is representative of the HG Foundation’s dual-purpose carbon offset programme, an innovative strategy that incorporates social responsibility and ensures that operations promote sustainable travel and tourism while also creating micro- economies in destinations where socio-economic development is sorely lacking.
“As we celebrate being awarded the Leading Destination Management Company in Asia at the World Travel Awards, we also want to establish a sustainable base for our on-going achievements,” added Linh Le, group managing director. “This has inspired us to focus and commit to socially responsible, sustainable operations as an integral part of our expansion.”
Find out more details at www.AsiaDMC.com.