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ASEAN+ July 15, 2017 01:00

By Asia News Network

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Proton’s Tanjung Malim plant to pioneer Industry 4.0

Malaysia’s national carmaker Proton Holdings Sdn Bhd is set to be the principal and pioneer automotive factory in the country to implement the new manufacturing technology under the Fourth Industrial Revolution (Industry 4.0).

Second International Trade and Industry Minister Datuk Seri Ong Ka Chuan said the factory located in Proton City, Tanjung Malim, had been selected as the principal automotive factory to implement Industry 4.0, thus making Perak the pioneer state in the country to implement the concept.

He said this was in line with Proton’s partnership with China’s Geely Holding Group to turn it into a car manufacturing hub using new technology.

“The electronics industry is of paramount importance since 40 per cent of raw materials involved in the country’s manufacturing for exports are electronic-based.

“We need more electronic factories using high technology in every state as this method gives higher returns and provides high-paying jobs to the local community.

“We cannot simply create such factories; we need a pioneer automotive factory to lead the way. For this reason, the Tanjung Malim factory would be the first automotive factory to implement Industry 4.0 method,” he told reporters at an Aidilfitri open house and networking session hosted by the Perak branch of the International Trade and Industry Ministry in Ipoh on Thursday. - The Star

Spirits maker takes over local distribution

Pernod Ricard, the world’s second-largest wines and spirits company, has announced that it will open an office in Cambodia to undertake the exclusive importation and distribution of its products in the Kingdom.

The French spirits maker previously operated a representative office in Cambodia through which it organised product distribution with third-party firms, according to Philippe Guettat, chairman and CEO of Pernod Ricard Asia. With the new office, the company aims to better promote its range of products in the country, including Beefeater gin, Absolut Vodka and Jameson whiskey, and work directly with retailers and wholesalers to gain a greater share of the local high-end alcohol market.

“The DNA of Pernod Ricard has clearly always been we sell our own brands with our own teams and this enables us to activate our brands and to invest longer term,” he said yesterday.

“The idea would be first to capitalise on our brands which already exist in the market and to be able to grow them and develop them.”

The local subsidiary, Pernod Ricard Cambodge, will follow a strategy of promoting its better-known products such as Chivas Regal whiskey or Ballentine’s Scotch whisky, to gain a greater customer base in the country, Guettat explained. He noted that demand has grown in Asia for cognac and whiskey products in particular.

“Cleary today we know that there is an appetite for Scotch whisky in Cambodia and in this regard, Chivas Regal is a very iconic, so we intend to capitalise and cultivate that and grow and develop it,” he said. - Phnom Penh Post

Touch ’n Go to unveil digital platform 

Touch ’n Go Sdn Bhd will introduce a new digital platform which will be used in the sales and purchase medium nationwide in the next six months, in line with the move to further enhance cashless transactions at the community level. Chief executive officer Syahrunizam Samsudin said the platform, currently named Touch’n Go e-Wallet, was undergoing several evaluation processes by Bank Negara before it could be introduced to the public.

“Our vision is to introduce this cashless payment system deeper at the community level, not just at the city centre or shopping malls, but also at retail outlets close to the community. In the next six months, we will be launching this platform and we will see the reaction from the users by then,” he told reporters at the Touch ‘n Go Aidilfitri open house here.

The pilot project for the platform was launched in Taman Tun Dr Ismail two months ago in collaboration with the resident association, along with retailers, restaurant operators and market traders. — Bernama


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