Taboola seeks local partners to serve ‘search in reverse’ audience

business May 22, 2019 11:55

By The Nation

9,086 Viewed

Taboola, a leading “discovery platform”, has announced double-digit growth across Asia Pacific and is confident it will see the same growth for 2019.



Adam Singolda, CEO and founder of Taboola, recently visited its regional headquarters in Bangkok to talk about discovery and his long-term vision for the region. 

With global headquarters in New York City, Taboola touts itself as the largest discovery platform on the open web, with over 1.4 billion monthly users, reaching half of the world’s internet users. As a top platform for engaging consumers beyond searches and social “walled gardens,” numerous companies in Asia Pacific are using the discovery platform to move consumers along the purchasing funnel, from brand awareness through conversion, said Singolda.

Taboola pioneered the idea of “search in reverse”, helping people discover what’s new and interesting to them, wherever they are, at the moment they are most open to exploring. Using AI and “deep learning” technologies, Taboola matches internet users with personalised recommendations for videos, articles and products within a feed integrated into premium publisher sites, apps and mobile phones.

The company has partnered with premium publishers throughout the Asia Pacific region. In Thailand, these include like Sanook!, Thai Rath, Khao Sod, Dailynews, Manager 360 and PPTV to provide relevant, interesting and new content to their audiences creating opportunities for engagement and monetisation.

For advertisers, Taboola provides the chance to engage with their audiences in an impactful way, alongside premium publisher content.

Speaking with publishers and brand marketing leaders in Thailand about the state of the region, Singolda said, “Digital growth in Southeast Asia is extremely promising, with several nations possessing massive populations of young digital natives, and millions coming online each year.”