RebateMango.com, the online cashback and loyalty platform, has announced the signing of an agreement on the acquisition of large competitor DeeDee Cashback today.
The deal would boost RebateMango cash-back and loyalty sites in Thailand, having launched in Thailand less than a year ago.
DeeDee Cashback was launched in 2015 and was the first cashback site in Thailand. Users have been benefitting from significant savings when shopping online and being part of the RebateMango eco-system will allow additional benefits plus further choice on how they want their rewards to be paid.
RebateMango has a presence in Singapore, Malaysia and Thailand.
The key difference between RebateMango and other cash-back sites is its ability to provide different rewards to consumers doing online shopping, with a choice of cashback, air miles or loyalty points, it said. This deal will bring its total user base to well over 1 million across all three markets, the firm said. In Thailand, the strengthened position will allow RebateMango to cover almost 10 per cent of active e-commerce shoppers in the country.
E-commerce in Thailand is expected to be worth US$5.3 billion by 2021 with e-commerce shoppers representing 25 per cent of the total population.
Jesper Kauth, co-founder of RebateMango, said: “This is a really exciting opportunity for us to significantly expand our user base and push forward with our growth and development plans. DeeDee Cashback has done a fantastic job of building its business since its launch and we look forward to giving their users access to our many deals, offers and choice of rewards available through RebateMango’s web and mobile platforms. We will also continue to focus on our product offering to enable users to save in more places than ever”.