Property developer aims for luxury market

business February 27, 2019 15:08

By The Nation

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Property developer Scope is due to launch its first residential project in June, with two more in the next 12 months, with a combined project value of Bt11.2 billion.



Yongyutt Chaipromprasith, CEO of Scope, said: “Scope specialises in only building homes for the best-travelled, the most demanding and those with the most refined international taste who seek homes where the design and build quality matches the very best available in New York or London.”

He said expectations are rapidly evolving in Thailand and this evolution has created a market opportunity that requires a disruptive specialist developer.

“In a specialised organisation such as Scope the approach to costs is different, the mindset of the purchasing department is different, the design and development timeline is different, the supplier network and contractor qualification is different and there is a lot of emphasis on attention to the finest details and intolerance to imperfection.” 

He added: “We are pioneering the field of being a specialist developer for the highest, international quality residences with an unusual business model and a non-traditional corporate structure that have been designed to enable us to raise the standards of residential development even higher in Thailand.”

Chaipromprasith said Scope’s first project will be on a 2-rai plot on Langsuan Road where real estate values have exceeded Bt3 million per square wah, and with a total project value of Bt7.8 billion, he said.  Before the end of 2020, Scope aims to launch two additional projects, one in Thonglor and another along Sukhumvit Road.