The Mall Group’s Power Mall is partnering with Thai Life Insurance and Isuzu to host “Power Mall Electronica 2019” from December 20 to January 2.
The showcase of modern technology, including electric appliances, IT products and smartphones under more than 200 brands, is taking place at every branch of Power Mall except Nakhon Ratchasima and BluPort Hua Hin and at MCC Hall and Grand Hall at Bangkapi, MCC Hall Ngamwongwan, and Grand Hall and Lifestyle Hall at The Mall Bangkae.
It will feature discounts of up to 60 per cent, 40 per cent savings from participating financial institutions, zero per cent interest.
“Spending power on electronics has grown continuously, especially during the last two months of the year, due to brands competing, developing new products and adjusting market strategy to boost consumer spending,” said Jakkrit Keeratichokchaikun, Chief Business Officer of The Mall Group.
“In addition, consumers have more understanding about technology use. Most spending is expected to occur during the last two weeks of the months, resulting in 10-15 per cent growth in the market. The sales event is expected to generate Bt600 million in sales revenue, capping the year with 10 per cent growth for Power Mall.”