SCG announced its partnership with "Boonthavorn", a leading and large-scale home decorating retailer to enhance its retail business and power distribution network.
The firm said the partnership will unveil a new home retailer brand that provides customers with a variety of designs of interior and exterior decorating products with full and integrated high-quality services from consultation, design to installation.
Nithi Patarachoke, SCG vice president, said SCG found customers give priority to stylish and personalised designs while facing an inadequate amount of quality designers and installers.
"We entered into a joint-venture with Boonthavorn Group to establish a new company to operate a specialised retailer, which offers a wide range of interior and exterior design products with design and installation services by proficient designers and installers. Strengthening distribution networks with franchise expansion plans nationwide, customers can enjoy one-stop shopping for home decorating items ranging from the roof, ceiling, tiles, bathroom to kitchen in a comfortable and modern environment.”
The new joint venture has registered capital of Bt380 million. The shareholding between SCG and Boonthavorn Group is 51 per cent and 49 per cent respectively. The retail store is expected to open in the first quarter of 2019, which is typically a strong demand period for home decorating products and services.