ThaiBev launches ‘borderless trade’ system

business May 23, 2018 10:21

By The Nation

3,440 Viewed

A new application is at the centre of ThaiBev Group’s 2020 vision core strategy to strengthening sales and distribution. At the recent ICT Excellence Awards 2018, Thai Beverage Plc was recognized for its new Van Sales and Merchandising System (VSMS), under the Core Process Improvement Project category.



ThaiBev said the accelerated process has been streamlined to accomplish the core mission of the group as well as to support Thailand 4.0 development strategy.

Ueychai Tanta-Opas, senior executive vice president of route to market at Thai Beverage said that the VSMS enables its salesforce to sell product, perform merchandising activities and gather market information at the same time.

Ueychai said the application on mobile devices (smart phones or tablets) supports both pre-selling and van-selling processes. The app supports multiple payment method including cash, cheque, or credit card. Management can control pricing, promotion and data gathering for each retail outlets, and the app also supports assets management, and stock management.

VSMS supports both online and offline operation mode. Once network failures occur, the salespersons are able to sell the products, and survey market as usual and upload information when the system is online.

The application has been deployed in 22 companies of Thai Beverage Group, Sermsuk and F&N.

“We digitalised existing processes and improved user interface in order increase transaction entry efficiency resulting in a higher number of visits per day as well as higher data quality,” Ueychai.

“In the future, we will use machine learning technology to perform prediction.”

Voradis Vinyaratn, executive director and acting managing director of TCC Technology’s aid that TCC Technology realized the importance of technology as an integrated part of customers’ business.

“Technology has become an important business transitional strategy tool. Thai Beverage recognises our differentiation towards this rapid technology movement, and allowed TCC Technology the opportunity to provide our holistic solutions covering infrastructure, endpoint solutions and consultancy for business development.”