Foodpanda, the on-demand international fooddelivery service, will this year focus on closer collaboration with existing successful partners in Thailand and selectively enlist new local restaurant partners as part of its business expansion strategy.
“We will continue our ‘treasure hunt’ for the best food stalls and restaurants in Thai provinces. In the past five years, we have learned a lot in restaurant selection, relationship building and compliance topics,” said foodpanda Thailand’s chief executive officer Alexander Felde.
“Foodpanda will be even more selective when it comes to restaurant selection, as we want to offer food from the best establishments in every area and city. We do not necessarily want to expand our restaurant base significantly in 2018 but rather intensify the cooperation with our successful existing partners,” he added.
This year it will continue providing delivery of the best food from the best restaurants in town with the most affordable prices, Felde said. One of the highlights will be the expansion of foodpanda’s own logistics and delivery system to Phuket within the next few months.
“We believe that Phuket has great market potential and initial customer surveys and market research are confirming strong consumer interest in foodpanda service,” Felde added.
Currently, it is offering its service in Bangkok, Nonthaburi, Samut Prakan, Pathum Thani, Chiang Mai and Pattaya provinces and is working with almost 2,000 restaurants. The company will explore what Felde calls “cloud kitchen concepts” with some of its partner restaurants in Bangkok.
“The idea is to offer great food for a much lower price to our consumers in Bangkok. We will be much more adaptive to food trend changes and fulfil cusฌtomer needs and preferences in a fast moving food industry,” he said.
Felde said that the competition in the online food delivery service in Thailand, especially in Bangkok, would become fierce in 2018.
“We have many new businesses which were launched in 2017 and there will be more arrivals in 2018. First of all, that is good for the consumer. Better service, better choice and better prices.”