Entertainment service iflix, and Football Malaysia LLP, operator and regulator of Malaysia’s professional football league and competitions, have announced what they say is a “game-changing” exclusive joint venture to bring premier Malaysian Football back to millions of fans throughout that country.
The move is “the most significant collaboration in Malaysian sports history,” said iflix in a Friday media release..
For the first time since the league was founded, football fans everywhere in Malaysia and beyond will be able to livestream every Liga Super, Piala Malaysia, and marquee Piala FA matches exclusively on the all new “Football Malaysia on iflix” channel.
Starting February 3, football fans around the region will have virtual front-row seats to the entire professional football season, including 22 rounds with six matches weekly for Liga Super, 74 Piala FA and Piala Malaysia tournament matches as well as select Liga Premier matches and the Piala Sumbangsih match.
In addition to live streamed matches, users will also be able to access new features including match highlights and player interviews.
Those with access to the Internet will be able to livestream four Liga Super matches every week along with 46 tournament matches and select Liga Premier matches for free, regardless of their subscription status. New users and those with an active iflix subscription will further be able to livestream, catch up and enjoy all matches and features.
Football is widely recognised as Malaysia’s most popular sport. With only seven million total households with televisions, only a small percentage of the population was able to enjoy the competition without physically attending matches. Football has been largely inaccessible to the majority of Malaysians.
The entertainment service and Football Malaysia will additionally create new competitions and content expressly for football fans, including a series of entertainment and lifestyle original productions about and around the world of football for both broader audiences and hard-core fans alike.
The Football Malaysia on iflix channel will join iflix’s growing live sports streaming offerings, which include Indonesia’s Liga 1, the global Mayweather vs McGregor fight, also in Indonesia, as well as T10 Cricket in Bangladesh, and eSport competitions for DOTA2.
Now available to over one billion consumers across 25 territories throughout Asia, the Middle East and Africa, iflix is a market leader in video streaming. Offering consumers a large library of top Hollywood, Asian and Middle Eastern regional, and local TV shows and movies, including many first run exclusives and award-winning programs, each subscription allows users to access the service on up to five devices, including phones, laptops, tablets, and television sets, for viewing wherever, whenever.