True Shopping expands online presence

business December 06, 2017 15:57

By The Nation

3,373 Viewed

“True Shopping,” a leader in the Thai home shopping industry, has launched a “trueshopping” online store on “11street,” the top online marketplace from South Korea.



The partnership offers more convenience for shoppers to get access to True Shopping’s wide selections of products at great prices. To mark the 6th anniversary of True Shopping, the home shopping leader and 11street are running a promotion this month to give extra savings to 11street’s shoppers, including 6 per cent extra discounts on selected items and 20 per cent bonus coupons starting on Wednesday, December 6.

Ongard Prapakamol, Chief Executive Officer, True GS, commented that “I am delighted that True Shopping has received great feedbacks and attracted a great number of home-shopping lovers in Thailand throughout our 6 long years. One of our key strategies for this year and 2018 are to win new customer groups – those who are younger, from teenagers to working crowds, and are familiar with online shopping. That’s why we think 11street is a strong partner to allow us to get a strong foothold in the e-commerce business.

“True Shopping has been selling on 11street on a trial basis since October and have got great feedback. We found that our buyers from 11street are totally different from our home shopping buyers. They are younger, have a taste for trendier products and are price sensitive. That’s why we designed our ‘6th Anniversary Celebration’ promotion to feature hot and trendy products.”

Hong Cheol Jeon, Chief Executive Officer, 11street Thailand, said: “11street aims to secure partnerships with all businesses, retail, SME, brands and home shopping included. Our traffic is among the highest in Thailand, so we are confident we can support businesses to reach online buyers. 11street is delighted that True Shopping trusts us to be another channel for their products. True Shopping’s wealth of low-priced products and services, over 400 SKUs, will help in increasing our product portfolio to answer to what our more than 700,000 shoppers need.”

The “6th Anniversary Celebration” promotion offers an additional 6 per cent off from December 6 to 24 on various products, including Wet n Wild lipsticks, LANEIGE White Dew Original ampoule essence, oil-less air fryer and multi-purpose blender.