Honestbee officially launches new delivery service

business September 13, 2017 16:14

By The Nation

Honestbee, which describes itself as Asia’s major online concierge and delivery service, on Wednesday officially launched its Honestbee Goodhship logistics service in Thailand.



Honestbee Goodship has been operating parcel deliveries in Bangkok for a couple of months before this official announcement, catering to business-to-business and business-to-client deliveries.

The company said that its focus is on “last-mile same-day or next-day e-commerce delivery with a move towards on-demand delivery for end-consumers within an hour to follow soon”.

The country head of Honestbee Goodhsip, Theresa Mathawaphan, has a background in retail, technology management and business start-ups, and was part of the international team who developed the country’s first tech start-up incubator at the Thailand Science Park. She said she is confident that Goodship will be a good partner for many businesses in the city.

“Logistics can let companies down and therefore being able to call on the reliable services of a third-party – and one that understands the need for a fast, trustworthy delivery – is crucial, particularly in a city where, whether online or offline, goods need to move quickly.

“Customer tracking and a real-time fleet-tracking system are essential elements of this service too.”

Thailand’s Electronic Transactions Development Agency forecasts that the total e-commerce market in Thailand this year will be worth Bt2.52 trillion.

With daily deliveries of Honestbee Goodship now surpassing the grocery and restaurant deliveries combined, the target is to deliver in excess of 50,000 orders per day over the next 12 months.

As well as Thailand, honestbee Goodship has a successful presence in Singapore, Malaysia, the Philippines and Japan. More countries are to be rolled.

Currently, honestbee runs two business-to-client delivery services in Bangkok: groceries handpicked by shoppers and delivered fresh to customers’ doors in one hour, and restaurant food deliveries with customers ordering online and on-demand delivery in less than 60 minutes.

The company’s fleet comprises 80 per cent delivery motorbikes and 20 per cent delivery trucks.