Stefan Molnar
Stefan Molnar

Lufthansa Group brings new flights, fresh ideas to region

business July 10, 2017 01:00

By Sirivish Toomgum
The Nation

2,923 Viewed

Sales chief voiws commitment to Thailand



The Lufthansa Group has strengthened its presence in Thailand with the planned launches of new premium products and services to demonstrate its continuous commitment to the market. 

“Lufthansa Group is already well positioned in this important region,” said Stefan Molnar, the group’s newly appointed general manager of sales for Thailand, Vietnam and the Mekong Region. “We have daily services to Frankfurt, Vienna and Zurich from Thailand, as well as our two weekly flights to Cologne from Thailand, operated by Eurowings and our seasonal flights to and from Phuket with Eurowings and Edelweiss Air.”

Molnar is responsible for all sales and marketing initiatives for the Lufthansa Group Airlines, namely Austrian Airlines, Eurowings, Lufthansa German Airlines and SWISS International Air Lines, in Thailand, Vietnam, Myanmar, Cambodia and Laos.

As well “in order to meet the constantly growing demand”, Lufthansa will put their flagship Airbus A380 on the Frankfurt Bangkok route. That will increase capacity during the 2017 and 2018 winter season by 37 per cent, Molnar added. The A380 will boast “an award winning first class experience and product” he noted, in addition to the first class already available on the Swiss Boeing 777, and other premium products on Austrian Airlines and Swiss International.

“With three hubs [Germany, Switzerland and Austria] different flight schedules and fully combined products, we are offering our customers full flexibility and a tailormade travel experience,” Molnar said.

Beside its focus on the Thailand market, the group is constantly evaluating the market in Vietnam and the Mekong region, where it aims to strengthen its position together with its partner, Thai Airways International. 

Molnar said the group has constantly invested in its product and innovation to deal with the intense competition in the Asian region. Group wide, it will invest about 500 million euros (Bt19.4 billion) for innovations by 2020. It already has 100 per cent Internet connectivity on Lufthansa longhaul flights.

Lufthansa Group takes a “holistic approach” to serving customer needs, says Molnar, “not only by looking into inflight products and services, but we also invest and further develop the pretravel, onground experience for our customers.”

“There are many ongoing innovative projects, but one of the more mature projects that I can point out is the collaboration with Rimowa [a leading European manufacturer of premium travel and carryon luggage] in developing an ebaggage tag. This means greater efficiency and convenience for our customers where they only need to have the Lufthansa mobile app to checkin their luggage. To kill two birds with one stone, this project is also one of the green initiatives we have within the group, as an ebaggage tag means no more printed baggage tags [and will help] to create a more sustainable environment,” he added.

Before moving to Bangkok, Molnar was based in Almaty, Kazakhstan, and was responsible for Central Asia and Azerbaijan. 

In total, he has spent around 10 years in various countries in the Common wealth of Independent States, he said. He managed the Lufthansa Group carriers “through quite challenging times like the economic crisis in 2009 which hit these booming countries quite significantly, the revolution in Ukraine in 2014, and the drop of the oil price in 201516 which slowed down the economies in countries like Azerbaijan or Kazakhstan.”