Bridgestone sets fresh priorities for corporate social responsibility 

business April 05, 2017 15:27

By The Nation

Bridgestone Corp is focusing its global corporate social responsibility programme on three areas: mobility, people and the environment.

The new commitment builds upon a decade of progress and learning via Bridgestone’s initial CSR program, the 22 CSR Focus Points. 

Under the theme of “Our Way to Serve”, the company says the refined programme reflects the company’s longstanding philosophy of “serving society with superior quality and a recognition that the best companies not only perform for their stakeholders, but also contribute to a better world”.

“We live in a time of unprecedented global change. Whether growing social inequalities, the myriad impacts of globalisation, or the effects of climate change – the world is faced with many great challenges,” said Masaaki Tsuya, global CEO and representative executive officer for Bridgestone. 

“Our team has always embraced its responsibility to help advance sustainable development and solve world problems, but is now focusing on priority areas that can best be impacted by Bridgestone’s leading scale and unique knowledge.”

Through innovative technology, Bridgestone says it is committed to providing easier, safer, smoother and more seamless mobility for its customers. Building on the enthusiasm of its employees to connect with people worldwide, the company is also focused on building safer and healthier communities, and improving access to education. 

With regard to the environment, Bridgestone continues to work toward a sustainable society by operating in harmony with nature, valuing natural resources, and reducing carbon dioxide emissions.

“Bridgestone is a global leader because our employees around the world apply creative thinking and advanced technology to improve the way people move, live, work and play,” Tsuya said.

In 2017, Bridgestone employees will be working to refine targets under the environment programme and establish measurable key performance indicators for the mobility and people priority areas of the programme, based on best practices and key stakeholder engagements.

Along with the new priority Areas, Bridgestone says it is also strengthening basic governance, compliance and behavioral characteristics of the company. These common principles cover: compliance, fair competition, business continuity, risk management, human rights, labour practices safety, industrial hygiene procurement, and quality and customer value.