NOW26 kick-starts its film adventure

business September 07, 2015 01:00

By The Nation

NOW26, a digital terrestrial TV station, has opened a new business unit called NOW Studio to support its foray into film, drama and reality TV shows.



It’s role as creative content provider began with “Mard Payak”, a documentary about the life of legendary Thai boxer “Samard Payak-Arun”, known as the “Jade Tiger”, which was chosen to open the Bangkok Asean Film Festival. 
NOW26 is part of the Nation Multimedia Group (NMG), which has positioned itself as an important player in the entertainment industry. It recently launched a business unit called NOW Studio to help it become a creative entertainment media provider. 
NOW Studio has also released a reality show called “The Champ”, which will be aired on Modernine TV next month. 
Sermsin Samalapa, executive chairman of NMG, said his organisation did not want to stop at being a news station with Nation TV and a variety station with NOW26, but was ready for new opportunities in the media and entertainment industry.
“NOW26 opened its new business unit called NOW Studio, which acts as a TV/movie producer serving both the group’s digital TV stations and local and international markets,” he said.
“Mard Payak”, which had been in production for more than nine months, will be screened at SF Cinema Group theatres in Khon Kaen on September 10-13 and Surat Thani on September 17-20.
“The first step of NOW Studio in the entertainment industry is pretty good. Our new movie has a good venue at the Bangkok Asean Film Festival 2015, which reflects our readiness to create more entertainment content next year even though we’re a newcomer,” he said.
Duangkamol Chotana, CEO of NMG, said “Mard Payak” is not the only project produced by NOW Studio; it is also making a new reality show, “The Champ”, based on an amateur Thai boxing contest. It will start broadcasting on Modernine TV and MCOT HD early next month.
“Nation Group is a new player in the entertainment field but we’re ready to move forward and are looking to invest across digital TV operators through multiple formats such as movies, reality shows and dramas, which could be seen next year,” she said. 
“The Champ” is designed to deliver both the Thai art of combat along with entertainment to audiences. This show has won the trust of four well-known Thai boxers – Samard Payak-Arun, Somluck Kamsing, Khaosai Galaxy and Charoenthong Kiertibanchong – who signed on as coaches and trainers.