Thammasat University students have won the 16th L’Oréal Brandstorm 2019 national competition for their "fully integrated marketing strategy focused on accessing and communicating directly with the health-conscious consumer by leveraging technology and digital innovation".
The team will represent Thailand at the L’Oréal Brandstorm 2019 in Paris this month, where it will compete for an all-expenses-paid chance to work at Station F, a startup hub, for three months.
The team, Nopparuj Krungkraipetch, Varalee Tananivit and Pimphat Chandrema, all fourth-year students at Thammasat Business School, released a statement: “Our project ‘SkinActiv, Smart Skincare Analyser and Treatment Device’ was born out of our research, which revealed that 87 per cent of Thai women choose products that are not suited to their personal skin type, resulting in ineffective treatment.
"The SkinActiv device comes with two modes: the diagnosis mode has a sensor that diagnoses the user's skin condition; and the treatment mode helps to relax and rejuvenate facial skin while also treating acne, reducing wrinkles and opening the pores for effective product absorption. Both connect with a mobile application for easy and convenient use. We expect the SkinActiv device will act as an effective and convenient skin care aid, providing skin analysis, advice on skincare products and the treatments that are best suited to the user's skin condition."