Thailand Convention and Exhibition Bureau (TCEB) is leveraging the development of the Thai MICE business in long haul markets in collaboration with foreign chambers of commerce representing Australia, UK, USA and Germany.
TCEB works to attract countries to hold events in Thailand through work with the Foreign Chamber Alliance (FCA).
Chiruit Isarangkun na Ayuthaya, president of the TCEB, said: “The four chambers of commerce representing our main target countries, which are Australia, UK, USA and Germany, is considered another step of TCEB in altering our role to leverage MICE by serving as a business partner who joins hands with foreign organisations to promote the development of Thai MICE in international markets.
“The FCA has more than 20,000 members that include business owners, investors, entrepreneurs from business, industrial and service sectors, such as Minor Hotels Group, AccorHotels Group, Marriott Hotels Group, convention centres business, as well as oil, mining, pharmaceutical, automobile and other industries.
"These are considered high potential business groups for the propelling of national economy and are included among the S-curve targeted industries that Thai government has eyed to encourage in line with the 4.0 policy. For this reason, this is a lucrative opportunity for us to collaborate to develop and raise the competitiveness of Thai MICE."