ITOPPLUS Company Limited, an online marketing service provider and the Google Premiere Partner or AdWords service representative, says many businesses are turning to digital marketing by themselves using more marketing automation platforms.
Referring to the Digital Advertising Association in 2018, total digital media value was over Bt17 billion, more than 36 per cent growth.
Online marketing without using digital agencies is anticipated to grow steadily, the firm said.
ITOPPLUS has initiated AUTODIGI, Thailand's first digital marketing automation platform through the "Mission to Google Automation Platform" project inviting 500 entrepreneurs to join the pilot projects and be part of the platform development.
ITOPPLUS said it aims to develop AUTODIGI to be the best platform to enhance Thai businesses and to strengthen their capabilities to do better.
Kampol Tanapanyaworakhun, the founder of ITOPPLUS, said digital marketing in 2018 valued approximately Bt17 billion, growing by 36 per cent from last year and still growing continuously at around 20 per cent over the next five years.
"From such the trend, we believe that marketing through automation will become the future of marketing in the new era and foresee that marketing automation platforms will be more developed in many countries.
"The marketing automation platform will become a tool to serve the demand of enterprises in Thailand to enhance their capabilities more. We have tried to study platforms in various countries; however, we found out that the existing platforms are still unable to serve Thai entrepreneur needs," said Kampol.