Consumers in Thailand choose “healthier” food and drink over exercise and the trend has not changed over three years, according to Nielsen, a global analytics company.
The report said Thai consumer understanding and perception of health and wellness is increasing.
More than 90 per cent of consumers say that they consume healthy beverages regularly and more than 80 per cent consume healthy food regularly.
“With the change in macro factors, be it ageing population, environmental issues, urbanisation or higher penetration of internet and mobile adoption, we can see that consumers’ needs and behaviour become more complex with massive digital and social engagement influencing their decision making. Consumers are becoming more discerning of their product choices, especially when it comes to healthy offerings. While tracking the changes that consumers are making in their lives and shopping carts, manufacturers need to find the right value proposition and choose the credible source of information to promote healthy products and services benefits which will help drive meaningful growth.” said Viraj Juthani, director of Nielsen Thailand.