AP (Thailand) has underlined its vision, "AP World, A Vision of Quality of Life", to enhancevthe quality of life by utilising Bt600 million to fuel commitments by the Southeast Asia Centre (SEAC) to develop the talent and skills of "people in organisations and in society" so that they can sustainably thrive in the disruptive world.
The listed property developer wants to build up SEAC as Thailand’s first and premier lifelong learning centre to disrupt today’s learning methods through collaborations with world-leading institutes.
It hopes to generate revenue of Bt3 billion from the venture by 2022.
Moreover, SEAC has launched YourNextU, a new learning platform developed through 4Line Learning, its effective learning approach.
Featuring easily accessed learning content from around the world, YourNextU is a membership-based service with an annual fee of Bt10,000.
Anuphong Assavabhokhin, chief executive officer of AP (Thailand), said on Tuesday: “Following the company’s new vision under the concept of ‘AP World, A Vision for Quality of Life’, which serves as a blueprint for a good quality of life for tomorrow, we realise that one of the challenges in creating a world with a better quality of life is the development of skills, knowledge and capabilities of people – not just in the organisation, but also in society as a whole in order to catch up with the disruptive world.
“As this should be treated as an urgent and most challenging global agenda, AP Thailand is now determined to expand towards the disruptive business with a budget of Bt600 million as an investment in the Southeast Asia Centre, or SEAC, Asean’s first and only lifelong learning committed to disrupt the way people learn with new approaches to make them ready to catch up with the changes of today and the future.
“This investment is also a work of collaboration with world-leading institutes that share the same learning perspectives, including the Stanford Centre for Professional Development, The Ken Blanchard Companies, The Arbinger Institute, and many others. Our contributions should elevate capability and the thinking process of leaders in Thailand and the whole region to the level of world-class leaders.”
Arinya Talerngsri, chief capability officer and managing director of SEAC, said: “We have been in operation as APMGroup since 1992, before being renamed ‘Southeast Asia Centre’ or ‘SEAC’. The centre has its purpose similar to AP (Thailand)’s new vision to develop and bring ‘human resource’ to another level.
“This is done by creating a ‘Lifelong Learning Ecosystem’ or an environment where people can learn regardless of age, because we believe ‘learning is endless, and everyone can learn at all stages of life. It is important to know and understand how to learn, unlearn and relearn all the time. With multiple services on offer, the centre is determined to respond to various needs both at an organisational and an individual level.
“This includes creating a business network and a lifelong learning community, consultant and development service for high-level executives, skill-boosting curriculum necessary for today’s and future’s world, academic research, learning and development platforms as well as the development of a learning approach suitable for all lifestyles, which is called ‘4Line Learning’, dubbed ‘The Best Blended Learning’.”