Quick Lane Tire & Auto Centre, a service and maintenance provider owned by Ford Motor, opened its first outlet in Bangkok on Friday.
Quick Lane is entering Thailand to meet the fast-growing demand for quality parts, regular check-ups and repair services for vehicles of all brands after warranty coverage.
The provider is known in the auto industry as a “fast fit” business, because it provides convenient and affordable basic maintenance services, such as changing oil, filters, tyres and servicing brakes, suspension/shock absorbers and batteries. Its parts inventory consists of genuine Ford, Motorcraft and Omnicraft parts, which are produced and endorsed by Ford Motor for non-Ford vehicles.
“As the volume of vehicles on Thailand’s roads continues to grow, Quick Lane provides a quick and convenient solution for aftermarket parts and basic maintenance for vehicles of all brands,” said Frederiek Toney, president of Ford’s global customer services.
Launched more than two decades ago in the US, Quick Lane operates more than 1,000 stores around the world, and is further expanding to a number of additional strategic global markets.
Quick Lane is planning to quickly expand in Thailand using a franchise model, with a target of opening 35 locations within this year and 100 nationwide by 2022. This is part of Quick Lane’s wider global expansion strategy, with a focus on greater Asia, including Thailand, China and Australia, as well as Europe, South Africa and the Middle East.
The Quick Lane franchise business model also caters to the Thai entrepreneurial spirit, while providing all franchisees the benefits of start-up support, training, equipment and the expertise of a leading car manufacturer.
“Thai drivers today are increasingly turning to fast-fit centres for their post-warranty, light repair requirements. Our mission is to serve vehicles of all brands, with quick and professional service at reasonable prices,” Warangkana Mayalarp, director of Quick Lane Asean, said.
“We also provide convenience, as no appointment is needed, any day of the year. We ensure the service is completed within two hours, plus our customers receive a complimentary Vehicle Health Check every time they visit a Quick Lane for service.”