The Thailand Convention & Exhibition Bureau (TCEB) is planning a five-year venue development model scheme (2019-2023) with the intention of promoting the Kingdom as Asia’s MICE business hub that meets international standards, as well as the centre for MICE education within Asean.
Following its overwhelming success to date, the TCEB has set its sights on making more than 1,200 industry-standard rooms available by 2023, and featuring the largest number of MICE (meetings, incentives, conventions and exhibitions) venues in Asean.
Additionally, Thailand Sustainable Event Management Standards, or TSEMS, will be launched next year in response to the world’s trend towards business operations with social and environmental concerns, TCEB president Chiruit Isarangkun Na Ayuthaya announced on Monday.
He also described Thailand MICE Venue Standards, or TMVS, as one of the key projects aiming to leverage the capabilities of Thailand’s MICE industry to grow on a par with its international competitors with genuine competitiveness, in accordance with the government’s policy to feature MICE as one of the businesses that generates major income for the country.
“Standardisation is a key element of trustworthiness and is a tool to assure the country’s readiness. It reflects the professionalism of Thailand’s MICE venue operators in regard to attracting events, as well as domestic and international organisers to choose industry-standard venues.
“Launched in 2014, the project has been warmly welcomed by venue operators. Thailand is the first in Asean to initiate MICE venue standard certification, and push forward as Asean MICE Venue Standards, or AMVS,” Chiruit explained.
Achievements of the project have fulfilled the previous five-year venue development model scheme (2015-2019), which comprises six key strategies: the development of a Thailand MICE Venue Standard to conform to international standards; the development of personnel capabilities; the development of IT systems; public relations and marketing support; promotion of a venue standard among Asean countries; and enforcement of a MICE venue standard towards sustainability.