Central Pattana (CPN) is joining hands with leading business partners to invest Bt400 million in launching “Centre of Life – Centre of Happiness”, a landmark of happiness and grand year-end gift festival plus great campaigns, at its 32 shopping centres nationwide.
Visitors can meet with the iconic global character ‘Smiley’, which will create happiness and smiles across the country for the first time in Thailand, CPN said on Tuesday.
Discover spectacular lighting and a wonderful year-end gift festival highlighting CPN as the leader in world-class shopping-centre operators, CPN added.
Also, visitors can enjoy special promotions: for every Bt1,000 and up spent on shopping, get a chance to win a Northern Lights Hunting Trip in Finland, a Huawei Mate 20 smartphone or a round-trip domestic flight from Bangkok Airways, along with many more prizes.
The festival runs from November 16 to January 7 at the group’s CentralWorld and Central Phuket, and at all CentralPlaza and CentralFestival complexes.
Pakorn Pattanapat, senior executive vice president of operations of CPN, said: “With our vision of the Centre of Life, during New Year’s Eve and the New Year, CPN’s shopping centres nationwide will host ‘Centre of Life – Centre of Happiness’ …
“The highlight for this year will bring the iconic global character ‘Smiley’, who will bring happiness and smiles across the country for the first time in Thailand. We will also present spectacular lighting decoration and hold a year-end gift festival. We aim to provide various types of experience, so the decorations at each shopping centre will be different based on the brand personality and the identity of each branch.”
“At CentralWorld, the world-class fashion and lifestyle leader will present itself under the concept of the ‘World of Happiness’, where you can meet modern-design versions of ‘Smiley’ and a 13-metre-tall Swarovski Christmas merry-go-round.
“Christmas gifts curated by Vogue will also be there – an event that gathers special gifts selected by Vogue, in addition to the switching-on ceremony of the Christmas lights that everyone is waiting for,” Pakorn added.