Thai k-pop idol, Bambam, will be making his debut as the official campaign ambassador alongside a massive lineup of the biggest deals, activities, games
Shopee will launch Shopee 11.11 Big Sale, the number one year-end online shopping festival in the region from October 25 to November 11, according to Shopee's press statement.
Following the immense success of Shopee 9.9 Super Shopping Day last month, Shopee 11.11 Big Sale will feature an upsized and improved package of non-stop promotions.
Highlights will include the return of the highly-popular themed days, new in-app games and unbeatable deals from leading international and local brands such as Unilever, P&G, Olay, Mamypoko, Sabina, Wacoal, 3M, ASUS and Guy Laroche.
In addition, massive Thai k-pop idol, Kunpimook Bhuwakul, also known as Bambam, will be making his debut as the official Shopee 11.11 Big Sale campaign ambassador.
“Consumers across the region, including Thailand, are increasingly embracing Singles Day as a key date in their online shopping calendar. Shopee has been at the forefront of this wave, and we are thrilled to announce Bambam as our official campaign ambassador for Shopee 11.11 Big Sale and have him join us for what is going to be our biggest ever 11.11 event to date.”
“As a talented Thai k-pop idol who has successfully made waves in the international entertainment scene; Bambam’s energetic and sociable personality makes him a perfect fit as the face of our biggest year-end shopping event,” said Terence Pang, Chief Operation Officer, Shopee.
The press statement said in line with the appointment of Bambam as the Shopee 11.11 Big Sale campaign ambassador, the event will also feature the exclusive launch of the JYP Entertainment Official Store on Shopee Mall on October 25.
With this, Thai K-pop fans can conveniently shop a wide selection of official JYP merchandise exclusively available on Shopee. To celebrate the launch, users who purchase at least 1 copy of GOT7 “Present You” Album via the JYP Official Store can stand a chance to be one of 200 lucky winners to join the Shopee x Bambam Fan Meet, happening on 10 November at Central Pinklao.
As Shopee continues to expand, we are always looking for more innovative approaches to engage with our local audience. In light of the tremendous popularity of K-pop in Thailand, we are happy to present this collaboration with JYP Entertainment and Bambam. Along with this, we have dedicated the past few months to optimizing our platform and rolling out site wide improvements in preparation for 11.11, and have also worked closely with the respective stakeholders such as our sellers, brand partners, logistics and payment providers to ensure that we deliver an unmatched online experience during this year-end shopping season,” continued Pang.
During Shopee 11.11 Big Sale, shoppers can look forward to the return of the highly sought-after themed days featuring deals from as low as 11 THB, new in-app games and features, and unbeatable deals from Shopee’s brand and strategic partners.
Popular themed days return for users to easily find great deals
Shopee 11.11 Big Sale will see an expanded lineup of themed days, which were a hit among users during the recent Shopee 9.9 Super Shopping Day. From 25 October, Thai users can enjoy almost three weeks of daily campaigns featuring countless deals across all product categories.
* Users can gear up for the 11.11 Flash Sale happening on 25 October and 1 November, featuring 9 rounds of flash sales, exclusive discounts of up to 90% from beloved brands including Erawon, La Roche Posay, Philips and many more.
* Also, to cater to the increasing number of male online shoppers in Thailand, Shopee will hold the 11.11 Men’s Sale on November 9. Featuring over 30,000 products and curated collections specially catered to all the needs and preferences of male users, users can enjoy special deals starting from 111 THB from leading brands including Oakley, J.Press, LA Bicycle and many more.
* Shopee 11.11 Big Sale also comprises special days dedicated to top favourite product categories. For instance, 11.11 Beauty Sale on 28 October and November 8 promises popular beauty products starting from 11 THB and exclusive vouchers up for grabs. In addition, 11.11 Electronics Sale happening on 26 October serves to help users tick off their year-end gadgets wishlist, with up to 90% off the hottest electronic products from top electronics brands such as LG, HP and Xiaomi.
Brand new in-app games and activities to engage with Shopee’s millennial users Shopee 11.11 Big Sale is also packed with new in-app games and activities designed to meet a growing demand for an engaging shopping experience, especially among Shopee’s millennial users.
* Shopee Quiz, an interactive live quiz, will make its debut during Shopee 11.11 Big Sale. In this brand new in-app game, users who correctly answer a series of questions stand to win Shopee Coins throughout the entire event.
* Get to know your favourite Shopee Celebrity Club celebrities by tuning in to an exclusive series of daily video clips featuring Oak Smith, Opal Panisara and Ying Ratha and more; via Shopee Thailand’s official accounts on Facebook, Youtube, Instagram and Twitter from 1 to 11 November.
“With tons of unbeatable promotions and engaging features launched in response to users’ feedback and demands, Shopee 11.11 Big Sale is a showcase of Shopee’s continued commitment to delivering the best online shopping experience to consumers in the region. We warmly invite all shoppers to come together, and shop together on Shopee 11.11 Big Sale."