Dean and Deluca, New York’s food and beverage brand, has entered into an exclusive franchise partnership with Lagardère Travel Retail, to open 150 travel retail outlets globally over the next five years, starting with the opening of the first two branches at the Hong Kong International Airport (HKIA) last month.
Lagardère operates more than 4,400 outlets specialising in travel essentials, duty-free and food with more than 800 restaurants and cafés in airports, railway stations and other concessions in 34 countries.
Sorapoj Techakraisri, chief executive officer of Pace Development Corporation Plc, the owner of Dean and Deluca, said: “Since we acquired the Dean and Deluca brand and operations in 2014, we have spent numerous efforts in developing the model to bring the expertise and heritage gourmet food, markets and cafés to the world.
“Dean and Deluca's experience and success with our two outlets at Thailand’s Suvarnabhumi airport which have much higher sales and revenues compared with those in downtown Bangkok. Through this partnership, Dean and Deluca will be able to build brand recognition globally using Lagardère’s network, without any financial investment,” added Sorapoj.