RetailEX Asean to focus on rapid evolution of retail landscape

Breaking News August 09, 2018 12:13

By The Nation

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RetailEX Asean, the largest annual international trade exhibition and conference in Southeast Asia, catering to retailers and brands focused on succeeding in regional markets, will be held from September 19 to 21 in Halls 3 and 4 of Impact Exhibition and Convention Centre in Bangkok.



The theme will be “Transforming the Asean Retail Landscape”. 

More than 4,000 attendees from e-commerce, entertainment, healthcare, design and hospitality are expected.

The three-day event is co-organised by the Thai Retailers Association, Clarion Events and Impact Exhibition Management Co Ltd and is supported by the Thailand Convention and Exhibition Bureau.

TRA executive director Chartchai Tuongratanaphan said RetailEX defines “retail possibilities, expectations, behaviour and opportunities, which are evolving fast in the Asean community. 

“Sharing our insights, knowledge and experience is absolutely essential, as is making those valuable connections and sourcing new products, services and even ideas. Retail beyond 2018 is uncharted territory and retailers and brands need to know how to navigate these newly emerging landscapes.”

Impact general manager Loy Joon How promised “the very best in cutting-edge retail technology innovation and solutions”.

“It’s a must-visit, go-to marketplace as well as an insightful, industry knowledge-sharing platform with keynote speakers, workshops and invaluable networking opportunities.”

Charkrit Direkwattanachai of the Marketing Association of Thailand said this was the first time his organisation had partnered RetailEX and would present a “Marketing in Retail” seminar. 

“The objective is to provide latest marketing trends and updates to retail brands. The seminar will feature many topics from various perspectives. These include consumer insights, how brands can differentiate themselves at points of sale, utilising Big Data for marketing strategy, case studies on the omni channel, and how to integrate offline to online to revolutionise the retail industry.”

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