Bangkok - Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, partners with DSG International BabyLove, the leading baby diaper brand in Thailand, to offer up to 50% off all BabyLove products on Shopee Mall from May 29 to June 4.
This campaign was launched in line with the increasing demand for Toys, Kids and Babies products on Shopee, which has observed a more than 8 times increase in sales in the past year, according to Shopee's press statement.
According to Statista, Thailand’s baby diapers segment amounts to US$136 Million in 2018 and is expected to grow annually by 6 per cent despite Thailand’s birth rate being as low as 0.2 per cent. One of the key factors contributing to this trend is the rise of a new generation of parents who prioritizes convenience, and hence leading to the consequent increase in use and purchase of high quality disposable diapers.
Agatha Soh, Head of Marketing at Shopee said, “In line with the growing trend of Thailand’s new generation parents purchasing their baby care necessities online, Shopee aims to collaborate with more leading brands and sellers, such as BabyLove, to offer these users easy and convenient access to a wide range of baby care products on the platform.”
The statement said Shopee users can shop an extensive range of baby diaper products across BabyLove’s premium, standard and economy segments via the BabyLove Official Store on Shopee Mall; including their popular BabyLove Premium Gold, Smile Pants, and PowerPants.
All BabyLove products on Shopee are covered by the Shopee Mall guarantee, which includes 15 days free return, 100 per cent authentic guarantee, and free shipping with a minimum spend of 200 Baht.
“Ever since our launch on Shopee in late 2016, BabyLove has experienced tremendous growth. We achieved a more than 25 times increase in orders on Shopee within the past year, and we are confident that with Shopee’s extensive presence, we would be able to effectively reach out to even more moms from all across Thailand, and to provide them with greater convenience, value and more exclusive deals when shopping for baby care products,” said Pojana Chusil, Head of Marketing of BabyLove Thailand.