Booking Holdings announced the appointment of John Brown as the chief executive officer of Agoda, Booking’s Asia-based digital travel business.
Brown has served as Agoda's chief operating officer since 2014 when he was promoted from chief product officer.
Current Agoda CEO, Robert Rosenstein, will become chairman of Agoda and special adviser to the CEO of Booking Holdings, Glenn Fogel. In addition, current product chief Omri Morgenshtern will become the operating chief.
"Rob's vision for Agoda when he co-founded the company was unparalleled at the time. He recognised the immense opportunity in APAC [Asia-Pacific], and built a brand with strong loyalty and brand awareness in the region," said Fogel. "Our business will continue to benefit from his knowledge of the APAC region and his expertise in digital technology trends, and we couldn't be more excited to see John step into the role of CEO."
"John has touched almost every facet of the Agoda business over the past eight years, actively contributing to the company's strategy and expansion," said Rosenstein. "Without question, John is the right choice to next lead the Agoda business, and I look forward to continuing to work alongside him and Omri as chairman, along with Glenn as we look to develop our global strategy further."
Brown joined Agoda in 2010 from the Boston Consulting Group. He has a BA from Yale University and an MBA in finance from Wharton School.