DTAC and LINE Thailand have joined hands to allow the Internet service provider’s prepaid and postpaid subscribers to purchase LINE stickers and pay for them more easily through their DTAC balance or subscription.
Corresponding with the launch of the new “Aor Jao - Karaked” character, from Thailand’s hit series “Buppesannivas” (Love Destiny), the companies said in a Thursday press release that the move marks a world first when it comes to innovative purchasing solutions for LINE stickers. It allows LINE users with no credit card or limited digital skills to purchase a selection of Line stickers and get billed directly to their DTAC number. The system operates via a simple menu-based service using “quick codes” sent by SMS (also known as USSD).
“We hope that the new offer will create a better customer experience by making purchases more convenient, safer and simpler. … DTAC customers are now able to easily buy LINE stickers billed to their DTAC number in four simple steps,” said Thanasit Kongsaksirikul, senior vice president, head of product management at Total Access Communication Plc or DTAC.
Kanop Supamanop, head of B2C business at LINE Thailand, said: “Today LINE has more than 42 million users in Thailand. But a big number of users are still unfamiliar with making payments online. Therefore, we have added channels to help users access LINE services more easily, including more channels to purchase LINE stickers.”