The entire tourism and food and beverage industry is eagerly awaiting Thailand Michelin Guide 2018 which will be announced Wednesday afternoon.
There are two back-to-back events in Bangkok today marking a highly anticipated milestone in Thailand's gastronomic history, when the country's first-ever MICHELIN stars are announced and awarded to select restaurants and chefs in the Thai capital.
In the afternoon, a press conference will be held at the Grand Hyatt Erawan Bangkok to mark the debut of MICHELIN Guide Bangkok 2018 and to announce the restaurants that will receive MICHELIN stars in the presence of the winning chefs.
Later in the evening, a gala dinner will be held at Siam Kempinski Hotel Bangkok to celebrate the MICHELIN-starred restaurants and present the chefs with their prestigious MICHELIN Star Jackets.
During the gala event, a six-course dinner will be prepared by famous chefs from MICHELIN-starred restaurants around the world and local talents to celebrate the inspirational journey of Thai gastronomy from ancient cooking techniques and long-forgotten recipes to modern sways.
"Since it first launched in 1900 to guide travellers on their journey, the Red Guide has come full circle and it now acts as a driver for culinary travel worldwide. Bangkok boasts an eclectic culinary scene that is both traditional and contemporary, and as local as it is global. We are delighted to help cement Thailand's reputation as a major culinary destination," said Segsarn Trai-Ukos, Country Director – Thailand, Michelin Siam.
The winner announcement and awards will be presented by Mr. Michael Ellis, International Director, MICHELIN Guides.
The gala dinner to celebrate the MICHELIN-starred restaurants and chefs will be streamed and broadcast live from Siam Kempinski Hotel from 7:30 p.m. on MICHELIN Guide Thailand's official Facebook page.
The MICHELIN guide selects the best restaurants and hotels in the 28 countries it covers. Providing a showcase of gourmet dining around the world, it highlights the culinary dynamism of a country, as well as new trends and emerging young chefs. Creating value for restaurants through the distinctions that it attributes each year, the MICHELIN guide contributes to the prestige of the local gastronomy, thereby making cities and countries more attractive to tourists. Backed by its rigorous selection method and longstanding knowledge of the hospitality industry, the MICHELIN guide provides customers with unique expertise that enables it to offer them a true quality service.
The different selections are available in both print and digital versions. They are accessible via the Web and on a full range of mobile media that offer navigation capabilities adapted to individual usage as well as an on-line booking service.
With the MICHELIN guide, the Group continues to support millions of travelers, allowing them to live a unique mobility experience.